Why we are scaling down our presence on X

At the Healthy Air Coalition, we are committed to using our social media platforms to raise awareness about the harms of air pollution. We champion the vital work of our coalition members and advocate together for the creation of new, stronger clean air laws that will protect the health of everyone across the UK.

We work at the intersection of human health, environmental health, and inequalities relating to race, gender and class. We try to value inclusivity, accountability, and meaningful collaboration, and our work is driven by compassion. 

Unfortunately, this commitment stands in contrast to what we increasingly see on X today. The platform’s standards and moderation policies promote polarisation and disinformation, instead of a healthy environment where constructive discussion can take place. Many of our target audiences are now leaving X.

The Healthy Air Coalition account was recently mistakenly deleted by X, and we lost our ability to connect with the followers we had built up over many years. This gave us the opportunity to consider our investment in the site going forward.

Moving forward, we will be reducing our presence on X. While we continue to share key Healthy Air Coalition updates on the platform, we will concentrate our efforts on expanding our presence on Bluesky.

Please give us a follow on @healthyairuk.bsky.social